Juliana Valeriano

CERTIFIED LIFE COACH · ENTREPRENEUR · AUTHOR · FORMER GLOBAL BRAND & BUSINESS STRATEGIST

Brazilian living in Italy for the past few years, Juliana is a certified life coach and author specializing in moments of transition: the periods when life asks for a new direction. Before dedicating herself to coaching, she worked as a business brand strategist for global companies, helping organizations to make clear and strategic decisions for more than 10 years. Her favorite quote is from the Dalai Lama: “The goal is not to be better than the other man, but better than your previous self.” Interdisciplinary and multi-passionate, she also co-owns a collectible and highly conceptual design brand that aims to bring human emotions to the design landscape.